“As a publisher, the second you fail to provide the information to the reader once, they’re going to leave your site, because it’s so easy for them, it’s just so easy for them to open a tab.” Apture Co-Founder Tristan Harris talks bout the Apture Context Search Plugin and the values it provides to publishers, bloggers and site visitors alike.
Knowing your material down cold is very important to pulling off awesome public speeches / presentations!